Marshmallows + Instagram = Boomf


Marshmallows and Instagram, the next great match since marshmallows and hot chocolate? James Middleton (yes, brother to that Middleton) seems to think so.

His company, Boomf (named after the sound the package of marshmallows makes when it lands on your doorstep), will take 9 Instagram pics of your choice and place them on beautiful square marshmallows, perfect for roasting, dunking, or eating straight. They’re a bit pricey at around $26, but I can see them making a beautiful gift for marshmallow lovers or a fun accent to a marshmallow bar at a wedding or event.


Would you spend $26 for 9 Instagrammed marshmallows? And what pics would you put on them? (See more at!)

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