Adorable Darth Vader

Well, that’s a phrase I never thought I’d write.

You’ve probably seen this ad making the rounds: It’s a Super Bowl ad for Volkswagen that shows parents using their car’s new technology to grow their child’s imagination (and potentially scar the child for life, making him think he has The Force.)

I’m glad that even car commercials can’t figure out the practical purposes of being able to start your car from ¬†your keychain.

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