Urban Decay: Geekier Than I Thought

I was browsing the homepage of Urban Decay yesterday and noticed a few choice phrases being used:

The big question is:

Is Urban Decay trying to appeal to the geeky demographic?

Do they employ a copywriter that is sneaking in geeky phrases to the delight of people like us?


Are these phrases “mainstream” enough that they warrant a place on a large makeup company’s site?

No matter what, it’s a win for us geeks and an excuse to support a cool brand. If you needed a reason to get some new glittery eyeshadows, you’re welcome. Check out the site for yourself at UrbanDecay.com.

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